Category: Book Marketing

Listening to Bring Peace


People in our country and others constantly divide into groups and fail to communicate across the boundaries of those groups. I’ve thought about this problem all my life and want to find ways to help.

Much of the conflict in the world today results from the inability of people with different opinions to communicate thoughtfully with one another in efforts to find common ground. Each person has a different worldview and beliefs about events, politics, family and lifestyle both in their immediate environment and the world around us. Because of preconceived beliefs and growing tribal polarization, most of us want to have our particular points of view verified and embraced by others. Often time, conversations become one-way dialogues wherein a person has already made up their mind about an issue and is merely defending a position with the end desire being to convert the other party. In this case, the tools of persuasion used to convince others may, in fact, fuel increased disagreement and lead to unintended consequences.

Many of us want to know, ‘how can we communicate with those who disagree with us, so we both win?’ For one thing, we should always remember our goals. If we are interested in peaceful interaction with others, we should seek methods that encourage that result. I want to walk in the world and work for better understanding and resolution of conflict. I hope to advocate for change that makes it possible for everyone to live and strive to achieve their potential.

I believe we should embrace techniques of advocacy which use listening as a key component and use listening can be a major component of advocacy among those who have differing opinions. In my life, I have wondered how to reach across the aisle, how to talk to others. I am convinced listening is the key.

Listening can enable us to open lines of communication with others, in our neighborhood, around the world, and even in our families.  If more people around the country engage in this kind of advocacy, our society can be transformed to one ready to embrace humane social policies at home and constructive engagement in international affairs.

Some links are listed below for more resources, and I have a short booklet on these ideas on Amazon.


Don’t Read My Book!



Reposting this article from last year. Several authors have used reverse psychology in humorous approaches to marketing their books.


Stephanie Barr made a meme for Beast Within, The Bete Book 1, that highlights aspects of the book that some people might possibly find irritating.

Reverse psychology involves advocating ideas or behaviors that are in opposition to one’s desired goals according to Wikipedia. Above is a reverse mention of my book, Asante’s Gullah Journey.

Some authors have taken the humorous approach of producing meme posters about why you, a potential reader, should not pick up and read their books. The reasons can include potential shortcomings in their books, or critiques of reading generally, or the particular genre, or perhaps larger criticisms of the world in general.  Usually, the desired outcome derives from the hope of the author that you will be so intrigued that you will rush out and buy the book.


In K. M. Herkes’ example above for her book, Controlled Descent, we see negatives and tongue in cheek comments.

The hoped for psychological outcome seems similar to me to that in Goodreads reviews where controversy around a book results in more sales. When readers have contentious disagreements about the content, style, or meaning of a book, new readers can become curious to try for themselves. They want to see what side of the controversy they will land after giving the book a try.

dontread_470511166462959_1441979994374461108_oM. A. Ray, in the example above, disses aspects of her book, Hard Luck.

Reverse psychology is a time honored mind control approach. We use it with our friends, enemies, and family members to gain compliance. We hope that if we seem to offer a position that is opposite of our true position we will find common ground with the other person, or get those others to lower their barriers and let in our message.

One approach to marketing is to offer benefit for the customer. Writers who employ reverse psychology memes are hoping to secretly show how their book will offer value to the reader. The self-criticism of the book may be intended to be false, or may be intended to warn the reader what to be careful of.


For Crimson Fire, Mirren Hogan lists possible off-putting facts about her book.

Don’t be afraid of reading a book, just because the author tells you scary things. Likely an author puts the energy into critiquing their book because they hold their own works in high regard. Give them a try. Judge for yourself whether there is validity in the reverse-hype!

Author links:

K. M. Herkes: and

M. A. Ray: and

Mirren Hogan at: and

S. A. Gibson: and

Stephanie Barr: and