The Best Way to Promote Your Books

Nicholas C. Rossis

What is the best way to promote your books?

The answer comes from an interesting article on GrowSurf.com that explained the power of referral marketing. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations every day in the US alone. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services.

Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are more loyal, less likely to churn, and are a cost-effective way to sustainably grow your business.

Referral advertising | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

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The power of referral marketing:

Here are some incredible numbers that show the power of referral marketing:

  1. People who were referred by their friends are 4x more likely to make a purchase (Nielson)
  2. 84% of consumers trust the recommendations of others over other forms of marketing (Nielson)
  3. The lifetime…

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