Month: August 2020

7 Ways to Boost Your Author Brand

Nicholas C. Rossis

The inspiration (and Infographic) for this post came from Resume Now, which has an article about branding yourself. While they are focusing on job applications, what they say is remarkably useful for those building an author brand, too. I am summarizing below, but I suggest you also visit the original post for more ideas and examples of successful brands.

How to Develop an Author Brand

Developing an author brand helps add value and credibility to your books. Here are seven steps to help you get started.

1. Find a Niche

The first step in building your author brand is to find your niche. Some questions to help foster this process are:

  • What are your passions and interests?
  • What credentials do you possess?
  • What types of writing do you particularly love working on?
  • What makes you forget to look at the clock?

It’s crucial to find a niche that…

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The Best Way to Promote Your Books

Nicholas C. Rossis

What is the best way to promote your books?

The answer comes from an interesting article on GrowSurf.com that explained the power of referral marketing. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations every day in the US alone. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services.

Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are more loyal, less likely to churn, and are a cost-effective way to sustainably grow your business.

Referral advertising | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

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The power of referral marketing:

Here are some incredible numbers that show the power of referral marketing:

  1. People who were referred by their friends are 4x more likely to make a purchase (Nielson)
  2. 84% of consumers trust the recommendations of others over other forms of marketing (Nielson)
  3. The lifetime…

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Creepy Book Inspiration from the Middle East

Nicholas C. Rossis

David Collins | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookThis is a guest post by David Collins. David is a marketing specialist and essay writerfrom Manchester, UK. He loves to share his ideas and knowledge about marketing, writing, and blogging with his followers through his blog. Currently, he is working as a marketerattop essay writing serviceandcollege paper.

Creepy Book Inspiration from the Middle East

We hear most of the haunting and creepy stories from the West, with tons of horror books and movies that come out each Halloween such as American Horror Story, Anabelle, Stephanie, The Exorcism of Emily Rose, and thousands more.

It’s not just westerners who love their creepy tales, though. The Middle East is home to several haunted places and horror books should be written about them, too.

For those of you looking for some out-of-the-ordinary inspiration, here are my eight favorite creepy places in the Middle East.

The Haunted…

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News-Writing Tips

Nicholas C. Rossis

This is a guest post by Alison Guest. Alison works with Writing Help to offer professional essay editor services and custom writing services at highly competitive prices.

News-writing tips

Writing News Tips | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

The number of independent news outlets is rapidly growing. Their popularity is continuously rising. Which means that there’s a career to be made for aspiring writers in writing news articles.

Considering how quickly any type of information can be shared today, it is vital for every aspiring journalist to know how to write compelling and captivating news articles. To become a professional journalist, however, you have to relentlessly train your news writing skills as much as you can. But mastering this type of writing is not an easy task, especially if you are only starting.

To assist you in this arduous task, here are seven news-writing tips.

1.  Choosing the right topic

In today’s era of rapid information spreading, it should be…

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Does Marketing Even Work?

Nicholas C. Rossis

If you’re like me, you’re probably wondering from time to time why you even bother marketing your books. I mean, there have been times when everything I’d try would seem to be in vain. When, at best, I broke even on my Ads. When people wouldn’t read my work if I literally gave it away.

So, when I came across the hilarious story of The Shed at Dulwich by Lindsay Kent on Quora and read the full story in Butler’s own words on Vice, I just had to share.

Mind you, it has nothing to do with books. But it has everything to do with marketing. Read on and you’ll see what I mean!

The Shed at Dulwich

London. Home to over 8 million people. A hub of cultures colliding into a mishmash of food. Steaming fish and chips and spicy curry. Hot tea and sticky toffee pudding.f a…

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Free Historical Mexican Recipes

Nicholas C. Rossis

Mexican recipes | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

I love Mexican food and cook it regularly (including today, actually). So, I was thrilled when I heard on Atlas Obscura that The University of Texas at San Antonio was digitizing the largest collection of historic Mexican cookbooks in the United States. While the project started prior to the pandemic, it is now meant to inspire home cooks during it.

The UTSA Libraries released the first of the mini-cookbooks earlier this month. Postres: Guardando Lo Mejor Para el Principio, or “Desserts: Saving the Best for First,” brings recipes in English and Spanish from generations of Mexican cooks to foodies at home looking to whip up some historic sweets.

Churros | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksPostres’ churros recipe comes from an unpublished 1928 manuscript

Recetas: Cocinando en los Tiempos del Coronavirus

The e-book series, Recetas: Cocinando en los Tiempos del Coronavirus/Cooking in the Time of Coronavirus, is the culmination of a 20-year collection effort by the…

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