Month: May 2019

Video Editing Made Easy: Movavi Video Editor

Nicholas C. Rossis

Movavi video editor review | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookWith video playing an increasingly important role in book marketing, I recently shared the news about Flexiclip, a free online video editing resource. But Flexiclip is largely clip-based. It’s great when you wish to use their stock videos, but editing your own video can be problematic–especially when working with larger files.

So, what’s the alternative? Sure, you could use Adobe Premiere if you can spare $19.95/month. However, is there a solution which will let you edit your own videos without breaking the bank?

I have been using Movavi’s products for years now. So, when I was asked to review their video editor for my blog, I was more than happy to do so (I don’t review anything I haven’t used myself). Please keep in mind that I’d bought version 16 a couple of years ago, and haven’t upgraded yet, so the screenshots may be a little different from…

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A Free Amazon Keyword Organizer Tool

Nicholas C. Rossis

Amazon keyword organizer | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookYou may remember that Amazon has recently adopted a more flexible way of reading keywords. You see, Amazon provides you on their KDP bookshelf with a set of 7 separate keyword boxes, giving some authors the impression that they should enter just one keyword or keyword phrase per box.

However, each box holds 50 characters and the more keywords you can add, the better the chance a customer will find your book when they search. The difficulty is in fitting your keywords efficiently into those boxes (they don’t tell you how many characters are left or even that you have 50 to begin with), not duplicating words across boxes, etc.

Making that easier is where we come in with Hidden Gems Books’ free Amazon Keyword Organizer tool.

Amazon Keyword Organizer

Amazon keyword organizer | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book Screenshot from the Amazon keyword organizer

Simply enter your keywords or keyword phrases into the box at the top, entering…

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How to Analyze your Visitor Data

Nicholas C. Rossis

Google Analytics and your own WordPress Statistics (available through Jetpack, if you’re self-hosted) can be among the most useful book marketing tools. Who visits you and which pages do they frequent the most? Do people find what they’re looking for? How long do they stay?

This is the kind of questions that a simple analysis of your traffic can answer. However, it’s easy enough to get lost among all the jargon. Page views, unique visitors, visits, pages per session… it’s enough to give anyone a headache!

Thankfully, ConnextDigital recently published an Infographic which can serve as the perfect cheatsheet. Bookmark this page and refer to it whenever you wish to remind yourself what bounce rate is and why it matters, or refer to the original post for even more marketing information.

A Useful Web Analytics Glossary

Let’s take a look at what each of the terms found here mean:

AdWords…

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The Fermi Paradox

Nicholas C. Rossis

Have you heard of the Fermi Paradox? Named after physicist Enrico Fermi, is an argument explored by him and physicist Michael H. Hart. At its most basic, it goes like this: if we, humanity, have started our attempts at space travel in the past century and are now already exploring the far edges of our solar system, and with billions of Earth-like planets in the universe, how is it that we haven’t yet encountered any aliens?

Bluesat recently shared an infographic created by Jaime Trosper of “From Quarks to Quasars.” It includes some of the most popular answers to the Fermi Paradox, in an easy-to-remember way that can serve as a great writing prompt as well!

Tip: click on the image to enlarge!

Infographic Fermi Paradox | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

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