I was recently invited to participate in a survey by Amazon Marketing Services (AMS). I was writing up the part where it said, “do you have any suggestions to make?” when it occurred to me that my suggestions would also be useful as a summary of my experience using the service.
So, how has AMS worked out for me so far?
Let me be clear about something: I love AMS and the best part of my advertising buck goes there nowadays, as AMS offers me the best return on my investment (ROI) of any advertising medium I’ve tried out so far (and, trust me, I’ve tried them all). For every $100 I spend, I make almost $200. So yes, AMS is at the top of my marketing efforts.
AMS Reporting Blues
However, AMS is still in dire need of better reporting. As I…
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