Strategy for #Zombie Authors

The unofficial blog of Stan Faryna

by Stan Faryna

Stan Faryna

This may or may not be part of a series of blog posts about online personal branding for authors (not just Zombie authors) that desire to be known. If it is, this is the second blog post in the series. The first is here:

Online Strategy

Social media marketing is a long term strategy unless you have serious ad and marketing spend at the ready. Even if you have a million dollar war chest for online advertising and marketing, the results are still not guaranteed. I’d like to tell you all about a 500 Million dollar TV campaign that produced no trackable and no visible results but then I’d be violating a confidentiality agreement.

A reasonably successful social media marketing strategy requires you to build enthusiastic and supportive relationships with other human beings on social media – especially with those persons who…

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